The Neural Network is a new business that has launched in 2020 focusing on health and vitality products. The main offering is medicinal mushroom extracts in the form of powders and soon tinctures. They also supply frankincense and raw cacao.
The brief was to create the brand style guide, design the packaging and the stationery for the client. After doing research on the market, we created a sleek and mature style to represent the company’s ethos.
This was a lovely experience collaborating with Ben Lopez’s art to create the brand. Additionally, It was exciting to create illustrations of mushrooms in a simplistic approach, in the process gaining a deeper knowledge of the fungus and its features.
Disciplines
Package Design
Graphic Design
Branding
While working at Think-HQ, I received a brief to create and deliver a report for Victoria University.
Tackling racism is a tricky topic but being someone who has experienced my fair share of racism, I felt a sense of duty to create something capturing to visually communicate a message on behalf of the cause presented by the client.
Victoria University research reveals practical ways reporting and support services can be improved at a local level for residents who have experienced racism.
The project was conducted in partnership with the City of Wyndham in Melbourne’s southwest – one of Australia’s fastest-growing and most culturally diverse municipalities.
In exploring barriers to the reporting of racism and the support needs of local communities.
The theme was “All In This Together” - So I created the main design element which captured the spectrum of different skin tones and cultural backgrounds. You see this evolve and morph throughout the report presentation. Tied with this are simple infographics that translated the provided information into a digestible form.
You can read the Victoria University article here and view the full report here.
A refresher update for Sydney restaurant, Apera.
Simplifying the approach and creating sleek and rugged illustrations to take it to evolve the brand while paying homage to the original design from the previous designer.
As the season of autumn came through, the client wanted to reflect that in their advertising for their new menu.
To represent the native colours of Australia, we looked at one of the most prominent trees and its leaves, the beautiful Eucalyptus. Sitting down and illustrating one of my favourite plants was such a pleasure and meditative experience.
Apera also wanted new social media content for upcoming campaigns. The first was to showcase the range of beverages available behind the bar, the second was to announce a new ‘kids menu’.
To capture the attention of customer’s who are scrolling through Instagram, we created some fun illustrations that were engaging to the eye.
With over 40 years of experience, NuStyle has been one of the leading companies in New Zealand proving aluminium products and services for windows, doors and conservatories in homes and businesses.
The brief was to create a new look book showcasing the 2020 Collection of products. Introducing the new minimalist approach to the company’s brand identity and letting the photography of their craftwork do the talking.
This was a mixed discipline project where I was tasked to curate the art direction, illustrate the products and design the book from start to finish.
Photography:
Jono Parker
Disciplines:
Art Direction
Graphic Design
Publication Design
Mid-Fidelity Prototype here.
Role
UI Designer for RMIT University Project
Context
Brunos Best Friend is a new online service that will help dog owners connect with people that will look after and cater to their pooch in times of need. Our task was to take all the UX Research and Design that was given to us as part of the project, our role was to conceptualise and develop the ideas and generate prototypes.
Process
Established a mood board that informs key components of the design, type, buttons, layouts, colours and aesthetics of a prototype. The direction I wanted to gain inspiration for was a fun and colourful approach.
Produced a flow diagram that maps the blueprint of the design and considers gaps in the design flow and accounts. Created a cohesive set of components which has informed page design as utilised in the prototype.
Demonstrated Iterative Process in Building Screens and Pages and once that was completed, conducted one round of interviews to define insights gained from functionality and usability testing.
Insights
Users seemed to enjoy the simplicity of the website. The way it is split up in sections makes it easy to navigate. The bright colours and illustrations of the dogs give the user a sense of playfulness and make them interested in the website. I conducted two tasks for the user to complete and here were the results.
Task 1 - Creating an account as a walker During this process, some key insights I picked up were that there should be more secure with who can register to be a walker. For instance, there need to be two forms of ID, police check and proof of address bill.
Task 2 - Booking a walker The pattern the came out of the user testing was that there needed to be an option of choosing what the sex of the walker is, eg a female user would most likely choose to book a female walker. It could more helpful to add a feature where you can choose the duration of the booking.
Recommendations
Besides the above insights that I recognised, there are a couple of UX features that need to be addressed such as the main menu accessibility across all pages. I will also add an active state to let users know where they are along with tidying up the button sizes to make it less cluttered.
The forms need to show what they are representing at all times when users are filling them out so will make sure the heading will remain. There seems to be a bit of confusion with the home page buttons so will address those too. I will iterate the following things for the next stage for the final presentation of this assignment.
Outcome
A clickable mid-fidelity prototype which showcases all possible states and a video presentation (link above) for final hand over. The result was a 100% completion of the project as per the requirements of the brief.
Really enjoyed working on this rebrand for @serpent.rose__
The brief was to create a unique logo utilising the name of the business: Serpent 🐍 Rose🌹
The serpent Kundalini is thought to be energy released within an individual using specific meditation techniques. It is represented symbolically as a serpent coiled at the base of the spine.
Rose happens to be the last name of the person operating the business From then on, I spent a little while drawing to get the right aesthetic and from there developed it to the final result.
A business card and some social assets also tie in the whole concept together to help Gemma get her new business off the ground.
Disciplines
Branding
Illustration
Graphic Design
One of the most challenging and engaging experiences I have had as a designer was while working for Ministry Of Sound Australia as creative director and senior graphic designer. MoS Australia is one of the world’s leading independent music labels, with distinct and complex content programming.
My role was to oversee and manage a multitude of their projects. This high paced and dynamic environment demanded briefs that ranged from full campaigns for releases of albums, singles and compilations, to branding exercises for musicians and labels, as well as marketing collateral for events in all forms of media that involved print, web, audio and video.
Below is some of the work I produced during my time at the company.
From 2016 - 2018, I was commissioned by Kicks Entertainment to come on board as their campaign graphic designer for their large music festival Spilt Milk.
During this three year period, I accomplished tasks such as designing the brand identity and managing the creative output.
This included working closely with the creative director and marketing manager and other stakeholders to produce brochures, flyers, merchandise, digital content, signage and stage designs.
This was an exciting project to be a part of with tight deadlines and all the twists and turns the music / touring industry is notoriously known for.
Seeing your work come to life after months of drafting and planning was such a delight, especially when you work with like-minded clients such as the Kicks Entertainment crew.
2018 Base Art - Stefanie Thiele
Brand identity and stationery design for a Sydney based client, Perfecto. We wanted to create a simple and effective logo that represents the core principles of the business.
While painting a wall myself, I gained inspiration straight away by seeing the P shape in the roller and sampling the texture of fresh paint to use throughout the asset list.
After many examples of swatch mix and matches, we landed on these bold and warm colours. I love helping small businesses get off the ground and start their journeys.
Disciplines:
Brand Identity
Graphic Design
Signwriting
Commissioned by the brilliant minds from Architects Of Entertainment, my tasks were to take their idea for stage design and bring them to life by producing the scrim panels for the main stage at Lost Paradise 2017.
Diving deep into Islamic and mosque geometry books, I was able to study beautiful patterns and understand how to apply them to the brief. To see the final product in the setting they were placed working with nature was one of the greatest feelings I’ve had in my life as a designer.
The Commons Street Feast is a celebration of food that attracts over 50,000 Canberrans across 10 days of pure, glorious, indulgence!
Working with Kicks Entertainment once again, I was brought on to be the campaign graphic designer for 2017.
Our brief was to work with pastel colours and illustrate some of the offerings at the event. I focused on a cartoon-style approach to gain the attention of families as they were the main customers who would attend this event.
This was a huge take, to take care of all the collateral ranging from digital to print.
This is a collection of different client projects engaging multiple disciplines.
Synesthesia is a perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway.
People who report a lifelong history of such experiences are known as synesthetes.
Awareness of synesthetic perceptions varies from person to person. In one common form of synesthesia, known as grapheme–colour synesthesia or colour–graphemic synesthesia, letters or numbers are perceived as inherently coloured.
This series of graphics for an art exhibition is my attempt to present the theory by experimenting with light and texture through a mixed medium approach.
I worked with the legendary Ninja Tune record label to create artwork for an artist on their label.
The brief was to tap into ancient Egypt and all its glory.
Working with intricate patterns overtime to come up with the final design was a beautiful process which included a lot of research into the mystic people of the desert
The vinyl sleeves were printed with special gold leaf on a matte finish which a very nice touch.
Tit 4 Tat is a community that believes in the power of non-monetary energy exchange.
To capture the name and the ethos in a singular image was the task. Bringing a human element into the picture was vital to the brand identity.
After many drafts and illustration techniques, the final product was a sleek and simple direction with earth tone colour pallets.
Using hands exchanging the number ‘4’ which represents the skill/energy displayed the intention behind the community’s message.
Carrying on the theme for the social media presence with complementing tones and a typewriter inspired font for the messaging.
Client: Jeffrey Alexander
Brief: Designed the branding and 2017 EP art for an artist out of Australia. The idea was to keep this sleek and minimalist. I was really happy that the client had the same vision to work with shadows and creating some mystery behind the character.
Disciplines:
Branding
Graphic Design
In 2020, I went back to study to expand my skills as a designer. I jumped into the world of UX / UI Design.
During the first semester, we were given the task to choose our own problem space to explore.
My case study was on Bandcamp.com, an online music purchase service where Artists and labels upload music to their service.
During this video, you will see how I defined the problem, conducted the research and created a solution for the task at hand.
