A refresher update for Sydney restaurant, Apera.
Simplifying the approach and creating sleek and rugged illustrations to take it to evolve the brand while paying homage to the original design from the previous designer.
As the season of autumn came through, the client wanted to reflect that in their advertising for their new menu.
To represent the native colours of Australia, we looked at one of the most prominent trees and its leaves, the beautiful Eucalyptus. Sitting down and illustrating one of my favourite plants was such a pleasure and meditative experience.
Apera also wanted new social media content for upcoming campaigns. The first was to showcase the range of beverages available behind the bar, the second was to announce a new ‘kids menu’.
To capture the attention of customer’s who are scrolling through Instagram, we created some fun illustrations that were engaging to the eye.