Tit 4 Tat is a community that believes in the power of non-monetary energy exchange.
To capture the name and the ethos in a singular image was the task. Bringing a human element into the picture was vital to the brand identity.
After many drafts and illustration techniques, the final product was a sleek and simple direction with earth tone colour pallets.
Using hands exchanging the number ‘4’ which represents the skill/energy displayed the intention behind the community’s message.
Carrying on the theme for the social media presence with complementing tones and a typewriter inspired font for the messaging.